Media on the Internet: Bring on Phase Two.
Continuing today's theme of what's next in the publishing biz, the insanely great Daniel Lyons (aka Fake Steve Jobs) has a must-read piece in this week's Newsweek. The top is all about the mythical Apple tablet, but the meat of the story is how the Internet and smartphones/eReaders are about to change the game. Money quote:
This is phase two of media on the Internet. Until now, in phase one, we've used this new platform to do the same old thing. We take stories from newspapers and magazines and put them on Web sites. We publish books on Kindle. We put TV shows and movies on Hulu or YouTube. This is what happens when a new medium emerges. When TV first came out, the networks hired radio stars like Milton Berle and produced variety shows—radio with a camera. Over time, people like Steven Bochco (Hill Street Blues, L.A. Law), David Chase (The Sopranos), and Larry David (Seinfeld) came along and created a new way of telling stories. Oddly enough, those three guys were born within a few years of each other, in the 1940s, just as TV was getting started.
Like me, Lyons thinks we're coming into another golden age of journalism. Can't get here fast enough.
(And for giggles, bookmark The Secret Diary of Steve Jobs for Lyons' riffs as El Jobso. http://www.fakesteve.net/)
