What does your beer say about you?
Cool story from Advertising Age about market research into how your choice of beer correlates to your personality. And don't say, "I don't drink beer." That makes you 50 percent more likely to be a Republican, according to the research. And 100 percent more likely to be the least fun person in the room, according to vast anecdotal evidence.
http://adage.com/article?article_id=140106
The story only presents a few findings from a larger study, but let's look at some generalizations:
My lovely wife, the Michelob Ultra drinker (in fairness, chosen because it's the cheapest light beer at Costco):
Michelob Ultra drinkers rate high in superiority; that is, they think highly of themselves and can be a little bit conceited. They care what other people think about them and want to appear perfect. They also tend to be take-charge types with strong opinions, and can even be confrontational.
And me, the craft beer drinker:
This group is more likely to spend time thinking about beer rather than work. They are more open-minded than most people, seek out interesting and varied experiences and are intellectually curious. Craft-beer drinkers also skew as having a lower sense of responsibility—they don't stress about missed deadlines and tend to be happy-go-lucky about life.
Yeah, I'd say those hit the keg right on the tap, if you know what I'm saying.
4 comments
Nov 05, 2009
Bonnie said...
Wowzee dowzee, they hit it right on the "head"! I need to "hop" right over and read the rest of that "foamy" piece! Wonder what they make of people who will drink anything that's free!?
Nov 05, 2009
Don Jozwiak said...
Please conduct your own personal research for us in Vegas. Lots of in-depth research. Be very thorough!
Nov 05, 2009
Bonnie said...
you can be there to witness......I'm not giving up the dream!
Nov 05, 2009
